Get Authentic with Marques Ogden
Get Authentic with Marques Ogden

Episode 32 · 4 days ago

Get Authentic with Marques Ogden Elite episode - Leigh Steinberg


"Mr. Show Me The Money" Leigh Steinberg is an icon in the business of being a sports agent.  He has represented 8 NFL #1 Draft Picks in his career, 12 Hall of Famers and he is regarded as the best sports agent in the industry.  The movie Jerry Maguire starring Tom Cruise, was based off his life.

During this authentic and candid interview Leigh opens up about his struggles with alcohol, tough losses in his personal life and other obstacles and challenges he had to overcome, to get back on top of his game.  Today he represents legendary NFL superstars like Patrick Mahomes, Tua Tagoviola and many others!  This is an interview you for sure dont want to miss

Yeah, hello everyone, welcome to Eleak, episode number seven to get offens with Marcus show. I'm your host, Marcus Ogden, and today we have a special guest in a friend of my family for over a quarter of a century. God I'm getting old, and his name is Mr Lee Steinberg, a k a show me the money. The movie Jerry McGuire was based off his life. But before bring up leading the stage, I want to thank two of our amazing sponsors. Power Plus, my off guard owned by Dr Mike Hutchinson, a mouthguard that helps you to get stronger, be your sport in your sport better and also helps reduce concussions. And also we have headstart equity, owned by Brian Head. They are a multi family realistate investment firm out of San Antonio, Texas. We're actually gonna be doing a big event together January fifteen in San Antonio at a nice upscale location. More information to come on that soon. I will be actually there as a guest speaker, talking about mindset and how to persevere to build multiple streams of income and now here. He is my good friend, Mr Lee Steinberg. Lee, how you doing today, sir? I'm doing great in that mouthguard product that helps sponsor you is really excellent. Um. It's one of the modalities we've looked at to try to prevent and cure concussions. Uh. You know what, Lee, I'll make sure of connect you with Dr Michael Hutches said he knows of you, loves what you're doing and you're just doing some phenomenal stuff. So that's just the Lea Steinberg way, though. So, Lee, can you tell everybody what does the word authentic slash authenticity mean? to Mr Lee Steinberg, it means the ability to be transparent and too, to have a clear understanding of what your internal value system is and what your priorities are, and to be able to articulate that in an express set. So how critically, short term economic gain or long term economic security, or spiritual beliefs or, uh, geographical location or family considerations, or making a difference in the world. Um, having clarity is to your internal goals and then expressing them in a transparent way. Uh, Lee, I love how you said making your internal values align with who you are and what you do. Lee, can you tell us a little bit about your backstory? I know about your story. You had. You overcome addiction. You've dealt with things that you had. You know, you overcome so much adversity and obstacles to get where you are today. Share with our audience a little bit about the least dime for a journey. And now how today your internal value system matches who Lee is on the outside. Sorry, brought up by a father who stressed two core values. One was treasure relationships, especially family, and the second was to try to be an advocate for change and make a difference in other people's lives and help people who can't help themselves to see problems in the world and...

...go tackle them and make a difference. And I grew up in Los Angeles, went to Berkeley underground law school, then Um I ended up student body president when the governor of California was Ronald Reagan, and every time uh demonstrated against the war in Vietnam, he cracked down and I learned everything I needed to learn about negotiating from dealing with then governor, later President Reagan. Uh I was a dorm I was a dorm counselor in an Undergrad dorm. They moved the freshman football team at the dorm and in nine seventy five. The first pick in the first round of the draft was Stip Barkowski and he was one of my counselors and he asked me to represent them and there really wasn't much in the way his sports agentry. Back then a team could just slam the phone down and say we don't deal with agents and UH. But I saw the incredible way that athletes could be role models and I felt like if they would retrace their roots and go back to the high school community and set up a scarship fund or work with the Church or boys and Girls Club, they could put down roots and make a difference at the collegiate level, go back to the university. So Troy Akman and down the full scholarship at U C L A, or Warren Moon at the University of Washington, or Steve Young at B Y U, and then at a pro level, put together a charitable foundation that had the leading business figures, political figures and community leaders to execute a program that tackles some route problems. So that's work done. Putting the two hundred single mother and his family in the first home they'll have her owned by making a down payment and have it outfitted. It's athlete changing lives. So that started forty eight year run where, you know, we've represented sixty four first round draft picks in football and the very first pick in the first round eight years, Um, eight separate years and twelve players in the hall of fame. And Baseball, basketball, but all boxing with the concept of role modeling. So I had a very charmed life, Um, until the early two thousand's when, Um, my two boys were diagnosed with ret nitis Pigmentosa, which is nigh disease which is incurable, but it it causes blindness. And we lost the house to mold in a beachside city and my father died a long death of cancer. And I turned to the thing. I turned to alcohol to blunt the pain. and Um, I finally got to the point Marcus Square, where I was sitting in my parents home in west L A, having given up my office and practice and and uh, eventually win. It was ober living and my only thought was where I could find more vodka. So I had to break denial, uh, about the fact that I had a problem with alcohol and then address it directly. So I went into a so we're living worked a twelve step program with a unique fellowship, had a sponsor and uh, it was like sophog he's pushing the ball up the hill, because every time I made a little progress, that would roll back and there's always detritous and destruction and Um. But at the end of that Um, by putting sobriety first, I'm now in my thirteenth year a continuous sobriety. Ladies and Gentlemen, talk about an authentic story...

...of an authentic, inspiring man. You heard him say he had lived at Shawn Life up until that point. Right, he had everything you wanted. He had all these first round draft picks, all these draft picks, Hall of fame players, a movie made after his lap, I mean Tom Cruise played him. And then all of a sudden, what happens? Destruction, death, family stress. This is why we say things that happened tragic events. Don't care about how much money you have your situation. Look what happened to the least children and how horrible that was. Lost his father had to go through, you know, lost homes and had to win with his with his mother, and then he was having addiction with alcohol and but what I love, Love, love that he said is he had to first address that he had a problem. When he did that, he attacked it head on, he went and got help and now he's doing what he's doing today. Before we get into what you're doing todayly and you have some phenomenal athletes and you just rebranded yourself. You talked about a sponsor. Right, I have a question for you, Lee. Do you know how Alexander the Great got famous? Excuse me, I'm sorry, excuse me. Do you know how Aristotle the Great Guy Famous? I just gave it away authenticity. Alexander the Great was coached by Aristotle. So Aristotle became famous by coaching Alexander the Great. And then when Alexander the great took over the world back in the ancient times, he made aristotle a household name because aristotle was taught by Plato. When Plato died, Aristotle took left. He left the school king built the second Alexander's Father Hire Aristotle to coach Alexander. Alexantics over the world. Boom, question. How happy, my good man? How important, how valuable is coaching in people's lives? I think that we all can see problems and solutions in other people, but when it comes to yourself, very awesome to the last one to know, and so what we can do so effortlessly with other people becomes very difficult for ourselves. So you need to have people around you that well point out, um first of all get you to clarify your true goals and and uh so, when I'm listening to an athlete, I'm trying to use the best way see skills to understand the couple of the surface, to peel back the layers of the onion, to get deeper and deeper until I get beyond the surface responses to understand their deepest anxieties and fears and their greatest hopes and dreams. So if you can see the world the way the other person can see it and think of it through their eyes, and then you can take a real difference in helping them fulfill their goals. So mentorship and coaching are critical, uh for all of us, and we've all had great mentors. Um I always tell the people in our office if you hear me say something that doesn't make sense, so you see me doing an action that that doesn't make sense to you, you've gotta tell me, Uh so, that if you're surrounded by people who will h be honest, with... about your behavior and then you can avoid making mistakes. Ladies and gentlemen, you heard it here from a phenomenal man that we all need coaching, we all need mentoring. But what I'm gonna say that Lee said you have to be willing to listen. You heard him saying when he's talking to athletes, he's interviewing them. What's their love, what's their fear? What do they like? What do they don't like? He is creating an environment for his athletes to do what succeed on the field and off the field. And let's talk at that for a moment. And you represent one of, if not the most electrifying player in the National Football League in Patrick Mahawks. Right, talk about that now. I know you will worked with his dad, who's a baseball player, but his dad would not have said hey, lead, please work with my son if the dad didn't have a phenomenal experience. Right. Can you tell people how important it is lead to deliver amazing customer experience and basically that it's from the start of the process to the finishment of the process, everything is just going as smooth as possible. So you explain to our eyes how important customer experience is and how you end up representing Patrick Mahomes. So when people ask what's the best method of adding clients, for recruiting new business, I always tell them treat your current clients with love and care. Pay attention to what experience you're delivering to the people you're working with now. They will be your best prefers. A Happy Warren Moon probably added twenty new players to our practice. So the key is to under promise and overperformed. So to set expectations in terms of the experience which which you can exceed and always be in touch with that person's create enough trust that they're willing to be transparent with you and then work out a plan that you mutually agree upon to achieve those goals. So with an athlete it starts with path to the draft and with an athlete that it starts with with entering a sport. In Patrick Mahomes case, he is PREDA naturally mature. He grew up with an athletic father, so he is grounded and he didn't get too high, didn't get too low. He understands how to be in that moment and he's also outer directed. So he's someone would walk up to you, Marcus, and say how are you doing? You know what's going on with you. So, as opposed to self absorbed athletes, he's out or directed and a perfect team leader because he's focused on everybody else's feelings. But, in the answer to your initial question, client experiences everything. It's it's being sensitive to their needs and their goals and it's helping them fulfill their dreams. So we spend as much time thinking about second career and what will happen when the initial career ends, so the experience doesn't end when a player walks off into the sunsets of the hall of fame. Are The interested in business or coaching or media or Um, uh, you know, teaching in some way? Um. Are they interested in politics? Are the Inter what is it that would...

...fulfilling? And we start working on that very early in the career, fantastically, as I knew you always would be. But audience. What he said that I found to be so impactful is that you ask the individual. You have to be willing to step out of your comfort zone. One and two, it's your client base you have now it's going to do what? Be Your mouthpiece, be your megaphone for more clients. I have a saying, Lee, what you say about yourself, build yourself confidence, what others say about you, build your book of business. So right in line with what you're saying. So, Lee, let's transition. Let's talk about the work you're doing right now around CTE concussion reduction. Again, we talked about power plus Mouth Guard, Dr Michael Hutchinson the amazing work that that product is doing to reduct, to reduce concussions. He was saying that he can get in front of people, to a national scale, something like ten thousand plus concussions a day. He feels that people can get power plus mouthguard utilize. You can maybe bring that like twenty seven or something. That's just absolutely amazing. Talk about the work you're doing now in order to help C T E, T tb I, concussion, etcetera. Well, I've worked with Michael in the past and we got slowed down by the pandemic, which sure down, but but I still have high hopes for that and hope to be able to integrate that in a way that teams are aware of. Um, I had a crisis of conference back in the late eighties, early nineties because I was representing half the starting quarterbacks in the NFL. They kept getting hit in the head and we would go to doctors and ask how many are too many? What's the magic number, to which is contemplate retirement? They had no answers. So I started holding concussion conferences and Um we found the three more concussions occasion and exponentially higher rate of Alzheimer's, Parkinson's, premature senility, chronic traumatic encephalopathy and depression. So I've called it a taking time bomb and an undiagnosed health epidemic. Here's the good news. They're exploring different ways, including playing football in the Ivy League without hitting during practice or training camp, just hitting during the Games. People are starting to be conscious of having younger kids Um not play football until perhaps they're in high school, blocking and tackling bit and you have concepts like Michael Hudsonson's mouth guard. But you also have new brain treatments. One is called R T M S, which a doctor named Jason Keefer does, and it's magnets against the brain and it can revitalize from neural plasticity. The brain can actually resurrect and regenerate. There's another product with Dr Tommy Shavers down in late UH NONA near Orlando. That's called Nessary, and that UH is able to do brain training in a way they can bring back. I can cuss brain now. I'm not a doctor and trying not to make medical claims, but I've seen a short people. So we have a chance here to move on this. I've also aggregated Marcus a whole set of healing modalities that I think will be of use with professional and collegiate teams to... uh stimulate energy at a critical point because the game's come down to the very end. Two thirds of them Um and pure players quicker and help all of us who have want to be sharp cognitively. So it's hyperbaric oxygen, it's stem cells, it's something called light stem, which stimulates a t P and does protein folding. It's a whole variety of these modalities. That that I think biomet is going to change the whole nature of medicine and we're gonna do preventive care and it's not going to only help athletes, but it will help them and it will also help everybody over the age afford who wants to be healthier and have better cognitive function. Uh, Ladies and gentlemen, again, this is the reason that Lee Steinberg is a phenomenal fit for our show, because the authentic reason that he got into concussion awareness and prevention. You heard him saying he was representing half sixteen of the starting NFL quarterbacks in the National Football League and he did not want to have his clients leave the game not being able to have their mental fortitude, their mind being in the best shape they wanted. He wanted to make sure his people had their minds in the best shape, the best condition to leave the game coming in and being better than when they came into the game. So go out better than he came in and he recognized there was a problem he addressed it. This is exactly why he is such a phenomenal man to interview on our show. One more question for you, sir. Someone that wants to be a agent, right, because people, a lot of people rightly want to be a sports agent, right. I mean especially back in the day. I mean you had the powerhouses, right. You know all these people and you were definitely in the top one to three in the in the industry. Right. What would you tell a young person? Or that's why it's and if it doesn't matter where a j they are that struggling or trying to figure out. I had a young man, Lee, who's an agent, trying to be a budding agent. He said, Marcus, I've been reaching out to different teams all the time, nobody's getting back to me. I'm getting frustrated. I said, look, this is the long game, like this is not going to be a short game. It's the long haul right, think about the long term success you want, not the day to day grind. What would Lee Steinberg say? Just someone's listening that wants to be a sports age it build a business being entertainment. How did you have success that you can share with our listeners to help them have success? To your last point, Marcus Um, one of the things I always tell people is be kind to your future self. Do those those of actions today that may not lead to instant gratification or instant results, but you're setting the foundation for tomorrow. So I'm the beneficiary today of a relationship I mother started three years ago. It was never came to fruition, but it did today plant those seeds for the future. The most important thing I would tell that young person is study psychology. Understand why people act the way they do. At the end of the day, everything is about people. So whether you're recruiting clients, negotiating contracts,...

Um doing a client service for maintenance, every one of them is a people skill that you have to get into. Now it happens that we do agent academy, so I would Um, where we teach people how to negotiate, how to recruit, how to brandon market someone, because today it's all about social media and and what someone projects over that. We teach them how to set up a charitable foundation. We teach him how to do damage control and we're having one in Las Vegas in October and you could go to Steiberg sports. Um. Excuse me, Styberg speaks dot com and hit me or Chris or anyone and or Um and it will tell you on the cyber speaks about that. But the point is you've got two roots and one of them is can you get an internship with the sports agency, with the team, a League, conference and Athletic Department? Get inside an organization, start to network. If you went to a college, Um, see if you can volunteer for their athletic program Um. If if, and start to lay those seeds out. Now you can either get hired by an existing agent or you can put your own shingle out. If you're going to do that, make sure you have a steady job to build it on the side, because the economics are very challenging. In terms of representing athletes that are at the tip of the pyramid. It's incredibly profitable. But Um, so psychology, people's skills, Um and and uh, start to network. So go on the linked in and hit every person that you can find in professional sports, collegiance sports. Start to build those relationships and eventually something will break. M Hm, Ladies and gentlemen, this was an amazing interview with an amazing man. Lee. If people wanted to find out more about Steinberg sports, want to connect with my and your team, how they go about getting in contact with you? Website, uh, anybody's email. How can people get in touch with the least diverer team? Um, by going through our website. Is Steinberg speaks, and so you could hit me or Alex or Chris or anyone of a number of people and they'll respond to you. And Uh, here's the thing. Um, are the challenges extreme? Yes, they are, but anything that's exciting and interesting in life is going to have lots of competition and the fact that it is, you've got to figure out the better mousetrap, the better way to distinguish your fulf from everyone else. MHM, Ladies and Gentlemen, the authentic tip for elite episode number seven. It's gonna be the following. Okay, listen to this and listen to it very, very carefully. You have to be a person that is willing to invest and bet on yourself, but at the same time you have to be a person that's willing to get Mentorship, get coaching and be an active listener. You heard least say it so four times at the end. Psychology, understanding people, reading...

...people. We call that in business pattern recognition. Everybody has a pattern. What they love, what they hate, what they like, what they fear. You have to figure that out and, like Lee said, distinguish yourself from the competition if you want to get seen. What is your unique selling proposition? What is your unique value proposition? A K? What is your unique buying reason? Why would people want you over someone else? When you figure that out and you market it and you put yourself out there and you understand people's patterns, great things happening again. This was elite episode number seven with Mr Show me the money, my family's good friend. At least dine, for if you didn't get some breaknowledge, you're worthless, as I know. I short again because you never stop learning. If you stop learning, you start dying. Thanks for tuning in. I hope you have a great day. Talk to you soon, M M.

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