Get Authentic with Marques Ogden
Get Authentic with Marques Ogden

Episode 1 · 3 weeks ago

Get Authentic with Marques Ogden- Elite episode #3 Tim Ingle

ABOUT THIS EPISODE

During this interview Marques sits down with Mr. Tim Ingle, the COO of Weaver Popcorn.  Weaver Popcorn is a family owned, multigenerational popcorn brand headquartered in Indiana.  During this amazing episode Tim talks about the importance of leadership, empathy and compassion in order to succeed as a business in todays corporate environment!

Yea. Hello everyone, welcome to elite episode number three of the get authentic with Marcut ship. I'm your host, Marco Zog then, and today we're joined by my great friend is CEO of we were popcorn, Mr Tan angle. Before he brings him up to the stage, I want to thank a few of our amazing sponsors. Century one connect with Lee Valley, a realtor brand out of the Atlanta Georgia area. Nationwide exteriors are roofing brand out of Orlando, Florida. DEFLECT TECH L L C, a shoulder protection device brand out of Colorado, Bill Keeper and Associates, a consulting brand out of the Ohio area, big l speaking, owned by my friend Lloyd Morrison, and a must win financial literacy, helps applets with marketing and branding in the nil space. And now for unique episode number three. Here's my good friend Mr Tim ingle. Tim, how you doing today? I'm doing fantastic. Great to be here, Marcus. Appreciate my friend. So, Tim, before we can start with your amazing story, can you tell audience what does authentic slash authenticity mean to Tim Ingle? I think it's just you know, basically, you know how you roll. I mean being being real. Um, no, I'm serious, right, it's uh, it's just being totally honest, you know, treating everybody the same. You know how you act when nobody's looking. You know, just, uh, you know, being able to to basically have that, you know, I don't know if I want to call it a natural emotional maturity, but just being able to it doesn't matter what someone's background is, you know, education level, you know what they do, where they work, but, you know, just being able to be authentic to everybody. I think it's just, you know, being being real. I love that, tim so, Tim q, You tell you by a little bit about we were popcorn and your role there. You know, we met we were at another company. Authentically, we connected through length and B the relationship. We've been friends now for about almost three years and I tell people business is done with people that you like and trust. Talk about your role we were popcorn and some of the things you all are doing right now with your magnificent brand. Well, you know, it's you know who knew, you know, going from you know, the food industry, almost thirty years coming to an every business. Popcorn really did not have...

...an understanding of all the different types of corns, but in particular, you know when you're when you're in the plant based snap foods right now. That's it's all the rage, a lot of growth, better for you products. But you know when you when you talk about Um, you know, relationships and authenticity. Truly amazing to join a company that's almost ninety five years old now. You know, growing, growing popcorn hybrids on American soil. Um. You know, exporting across the planet to basically be touching of the world's popcorn. Um. You know, whether it's a ready to eat popcorn, microwave ball, you know, you name it, if it's in a concession stand at a high school football game or a movie theater or or you're buying that, you know, in a retail grocery. You know, we want to be there for everybody. But you know, having that wholesome part of you know, the first generation growing now to the fourth generation. Nine years of being very hands on, but with me joining six months ago, seeing the ownership always having some core values. Uh, you know, the weaver values. You know, when I talked about being authentic and and how you roll Um, you know basically having, you know, four key weaver values and uh, you know, basically how you go about your work life, your family life, you know, basically, uh, you know, the mission has come grow with us, but being grounded to understand that we really, you know, you know you can't, you can't be perfect. You know you're always trying to get better and to to be humble to know that, whether it's it's relationships, whether it's how you're putting together a food product or, Um, whatever whatever it is you do in life, you know you can, you can learn and get better, and I think that's where the weaver family values is a big piece for for our company and joining it here and being able to be part of like amazing growth. Um, no pun intended, because you know, popcorn is maze. Uh, it really, it really is, setting uh, you know, the the next twenty, forty years up for success in terms of, you know, having the best people, products and technology. So, Um, you know, just it's it's great to be in the food industry because, you know, you know, similar to you know, medicines, pharmaceutical you know, there's you know, coming through the covid global pandemic, safety is important. Food safety is important and knowing that you've got a part in that you know, being able to educate the workforce and knowing that. You know, we want to come into work every day, we want to be saved. We produce products that we want to be the best tasting and we want people to enjoy them. And you know, there's nothing more authentic than than having, you know, the you know, the best popcorn in the world. You know, let's get real. Four moments seventy one percent touched by we were popcorn. Your ninety five years old, fourth generation. I took notes on this. That, to me, screens often ticity at the same time as screams dedication...

...to core values, right, like touching your clients and giving your clients exactly what they need. I took you all the time mindset is more important than execution, because if your mindset is strong and how you approach things and how you all, you know, deliver a great customer experience right Tim that's what's gonna get you repeat business. Talk a little bit about the customer experience that weaver delivers to their client base. You talk about you all have. One of your big clients came to you today, check out your plant, things like that. It's a very large brand known around the world and they came to weaver to see everything because they wanted to continue to grow that relationship. Talk about, you know, how we were delivers an excellent customer experience from beginning to end. Well, you know, and we really say it, searched with that hybrid. So when we touched only one percent of the planets popcorning, starting with the perfect variety, the perfect hybrid. How you grow it? How you nurture it? So when you think about nurturing, you know, the kernel um no different than nurturing, nurturing or relationship. You know, whether it's a spouse, whether it's your children, whether it's friends and families or maybe strange as you've just, you know, met and you want to help out. You know, there's that nurturing process. But with we want to not only grow our own product. What we want to grow the relationship with our customers. So if we're just growing, you know, maybe microwave popcorn, or we're just growing they're ready to eat, it's like what else can we do to add value? And I know we've talked about this, you know, in previous UH experiences, you know, with growing sales teams and motivating and leading people to achieve things that maybe they thought weren't possible, and I think, you know, being able to have that focus to build those relationships with your customers, with your employees. So you do things you know fairly common, but you know, as as John Wooden would say, you're doing common things uncommonly well and being able to have that tenacity. So I think making sure, from from the very beginning in terms of the planning all the way to the final product being delivered to the end consumer, being able to handle, you know, holiday promotions, being able to have excellent customer service during a global pandemic. You know, when you have that, day in, day out, proven quality service and value to the customer, treating them right, bowling them out when maybe they're having issues, you know, different than again, maybe somebody helping. You know, growing up in buffalo and your your shoveling the driveway of the guy down the road that's, you know, ninety years old, and you know it's just having that you know, neighborly love and nurturing those relationships, knowing that, hey, maybe someday you'll be that ninety year old person and you're hoping that there's going to be that seventeen year old kid next door to to shovel you out.

So I think really learning from you, Marcus, with what you've done. You know in the previous organization prior to joining Weaver, is the importance of the relationships, taking care of your people, taking care of your customers, and then everything seems to take care of itself. So, Um, you know that. That's been a great model for us. You know, audience, I want to shine a light on something. You know, tim didn't have really a lot of experience when it came to popcorn. He had experienced became the food and food product and service, but when it came to popcorn, that wasn't his niche. His Niche was leadership. His Niche was getting people to create better processes and system to create a more well oiled machine. Weaver was doing great before he got there, but now with Tim they're they're going to the next level of excellence, of dedication, a process, of system, and what happens is dwight the Eisenhower said leadership is the art of getting people to do what you want done because they want to do it. Tim, can you explain to our audience the importance of leadership in corporate America because, like I said, you came over from another company. Now you're the CEO of a billion dollar popcorn brand. Didn't have a lot of experience in popcorn, but you had experienced in leading people and serving teams and building a healthy culture. Talk about how important that is in businesses, in the corporate scene today. Well, I think it's everything. When I see what's going on in the world today, it's it's sometimes distracting or or disturbing to see, you know, what else is going on in the world that you don't have control over. And I think you know, the important thing is, too, I've learned to control what you can control. So within within our organization, focusing on the things that we know are important, multiplying the talent from within, complimenting when you need to, but but really being able to build and and allow others to grow and for them to be successful. I think ultimately, in a collaborative environment, Um, there's there's opportunities to do things now from just about anywhere in the world. I mean there's people working, you know, on on the back of a boat or or in their living room. When you're in a lot of manufacturing environments, when you look at the people on the floor, they are having to come into work every day, or the steel worker or the farmer going out and taking care of the fields. You know, those things you can't do from the back of the boat or from your couch. And it's not judging that, but it's just showing that when you work together with people, you develop those skills, you cross trained and then you you develop the leaders around you and below you. To see them, you know, grow up to be successful,...

...to take on things. I think it's very rewarding, certainly for me, you know, at this point in my career, it's been the most fun, I'd say, you know, in the last ten years and as I look forward to the next ten or twenty years, is being able to grow multiply talent in the never underestimating the power of good leadership, good Mentorship, good coaching and having a humble nous to know that if if you're perfect, there was a problem, because you can't grow if you're perfect. Um and I think that's really important. I think of you know, when I relate to you in sports and football, and you know you think of every play, every game. You know, no matter what the score was, you know, fifty one and nothing. And the coach says, you know, we we missed a few assignments and we made some mistakes and and and it's and it's being truthful, it's being honest. You know, sure it wasn't the perfect game and and no different than maybe the team that came up on the wrong side of that and they learned. But but they obviously did some things right, but they didn't do enough things right. So I think it's it's having that ability to to be honest. Um. And I think when you you put people in a great position to be successful, you support them, you nurture them. Um, it's amazing what people can do and it and it's really taught me, especially with transitioning, you know, from where I was to to where I am today, how important it is to have, you know, the right environment and to have the right leadership that cares about others. Um. That's what's really fun, Um, you know, for allowing our employees or our associates to be successful and to grow. M Hm, you know, audience. Let's get real for a moment. This is exactly why Tim is one of our englite episodes, because he's joining people like Anthony Weaver, Ken Anderson, and it's not about being a sports person, it's not about being somebody that's in the limelight, it's about being someone that can serve others. You heard Ken talk about the work he's doing in the nonprofit area. You heard about how Ken didn't even play football in college. You know, he didn't play football in high school. That was his worst sport, was his third best sport. Went to college to play basketball and baseball. Guy On the football team became a starter and was drafted in the third round by the Cincinnati Bengals. Right. This is why, Tim, he didn't plan on going to popcorn. He plan on being a great leader and that's why we were brought him over because of his leadership ability. I have a question, Tim. I believe there's four key areas of a great leader, inventing, visioning, since making and relating. which do you feel it is gonna be the most important one? To start with,...

...for people who are working on the corporate scene, working in you know, the Corporate America, you know environment, and they're trying to ascend to the next level or they just got a new role in leadership and they're trying to win over you by, you know, with showing them their abilities and be competent and be very secure and showing others they deserve to be that leader to take them to the next level. So again, inventing visioning, since making relating, which would tempt angles say any person corporatorships start with and then build for there I go with relating. Um, you know, I didn't flavor, but relating, you come in and you really need to understand you know, maybe, maybe you know some of those uh, you know, the tribal knowledge of, you know, walking in somebody else's issues and really getting a sense and relating to the environment before you want to immediately invent something or Aid of vision until you can relate and and then, I would say probably, you know, sensing would come next, Um, and then ultimately, at the end, would would be the vision. But I think it's it's very important, certainly with me coming with a lot of background from a couple of different large companies, quake roads in Disney, and then, you know, another food manufacturer, totally different food products, and popcorn, and you know, here's the new guy coming in. What do I know about corn hybrids and in densities and how to pop ready to eat versus microwave and and all these different things and how these different you know, baggers or scales work and and so forth and so on. But you know, a very, a very different, you know situation to be able to relate to that and to be able to have the humbleness to know that you're not going to come in and immediately be the smartest one in the room. Um, you may find out, the more you learn, just how far from being smart you are in terms of some of those things. But No, who is smart and what they're smart at and knowing, just like a team with, you know, Michael Jordan's and and uh, you know his his group of personnel. You know, you couldn't have five Michael Jordan's on the team. They'd all be wanting that ball for the last shot. But but how how the team comes together? And knows, where can we support one another? You know, be those pillars of strength and uh, you know, be able to take on many challenges. Ladies and gentlemen, again the whole purpose of the get authentic with Marcus show was to bring you valuable information from amazing guests with amazing authentic stories. It's very rare that a ceoo puts relating as the most important factor. It's very rare. Most CEO's are, and Tim will agree with this, black and white, numbers driven, Dada driven. A few years ago, was that top priority? Absolutely, but today, if you're a executive that can't relate to people or use soft skills or develop active...

...listening, compic resolution, adaptation, pivoting, you are going to struggle in the new world. So again you heard it from a CEO of a Billion Dollar Company. Relating is gonna be one of the biggest factors if you're trying to rise up the corporate ladder, if you're in a new corporate executive position, to gain the trust of your people, if you're trying to go from an executive mid level management to a c level executive, you kind of relate to people, the frontline workers and the top level executives. So, Tim, in closing final question, what is a great sports quote? I know you're a huge buffalo bills fan. You know we're gonna go into a game together this year with you and your love with wife and allays have a great stuff. What's a great sports quote that you can say to our audience that will help them in the corporate business environment to get ahead, to have success like ten Engle and we were popcorn are currently doing. I don't know why, but Jimmy Belvano just popped into my mind with never ever give up, and you know that is one of our weaver values, to never give up and I think to have that persistence, that relentless pursuit to be the very best that you can do. A lot of people, quite honestly, just give up too quick and I've heard of people they quit a job, they they leave and decide to go do something different. Maybe they, you know, quit a relationship or or whatever it is. And and at the end of the day, you know there's always different circumstances. But but I know that I've met people many a time that said. You know, I probably quit the best job I ever had, and how unfortunate is to hear that. Um, you know, I'm in a situation where, you know, I've been fortunate to where you know I don't have that. I think you still have to find your inner piece and, Um, every path is not created equal. I think, uh, you know, you you make your your future and you you make choices and you try to make the best choices, but there's no perfect roadmap and I think, uh, I know one time you and I chatted and you know, I had, you know, a college professor that might think this is what you should do, or a teacher or a parent, and I think at the end of the day, you need to really find out what makes you happy, what really drives you and uh, but all that aside, you know there's gonna be tough bumps in the road, you know, uh, as you said, thirteen seconds at the end of the season for my buffalo bills. You know, that's a bump in the road, but you you dust it off, you learn from it and uh, you come back fighting and I think you know, so do all thirty two teams, and that's what makes, I think, the game of football exciting. But it's really you can draw those sporting analogies...

...from Jimmy Velbano to to Michael Jordan's and you know, I think that's what makes it exciting because every year there's probably several teams at the end of the day, with one particular extra effort, with one particular you know, particular over pursuit or under pursuit. You know, it makes the difference between, you know, either making the playoffs or or making the field goal or or catching that final touchdown pass and UH and seeing bill's mafia celebrate all across the nation. How can people find out more information about weeper popcorn? How can they go a lot of products and all that kind of stuff? How can they connect with, uh, with weep a popcorn? Yeah, I mean it's a great question. I think right now a lot of people just want to connect with healthy snacking. Uh. You know, there's such a fascination, you know, with what's what's better for you today, and there's lots of different things. I mean everything in moderation to some degree. But I didn't realize, honestly, until I joined what what a what a healthy product and being in the plan based space that that popcorn could be and all the different types of innovation and flavors. But, Um, you know, we're ww DOT WEAVER POPCORN MANUFACTURING DOT COM or w dot weaver popcorn, and uh, you'll you'll see so many different things out there. You know, as you Google us, we're just now. We've been a very quiet company and we haven't done a lot of marketing. We haven't done a lot of networking if you will. We just kind of went about our business, but I'm excited as we're starting to build some some really amazing relationships going forward, that hopefully everybody's gonna hear a lot more about weaver popcorn over the next two, four or six years. And Uh Yeah, we love for for folks to just peek into the popcorn industry and see what's popping. Um, it's you're you're not going to be disappointed. That's for share right and as uh, I think it was Michael Irvin, it says, you know, get your popcorn rat. It's gonna be. It's gonna be. It's gonna be a lot of fun. Ladies and Gentlemen, Elite Episode Number Three with my great friends ceoo of we were popcorn Tim ingle. The authentic tip for this interview. No matter who you are, what position you're in, relate to people with an emotional connection. When people feel that you care about them and their success, they will run through a brick wall for you. Again, this was the elite episode from the three of the get authentic with Marcus show. I'm your host, Marcus Ogan. Thanks for tuning in. Have a great day.

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