Get Authentic with Marques Ogden
Get Authentic with Marques Ogden

Episode 29 · 2 weeks ago

Get Authentic with Marques Ogden- Dr. Bill Dorfman

ABOUT THIS EPISODE

Marques sits down and talks with teeth whitening guru Dr. Bill Dorfman

M bellowy one and welcome to the Leite, episode number five of the get authentic with market show. I'm your host, Marcus Odden, and today we're joined by a phenomenal individual, Dr Bill Dorfman, a phenomenal entrepreneur, dentist, just a great all around guy. Before we bring up Dr Bill to the stage, I want to thank one of our amazing sponsors. I want to thank head start equity, owned by Brian Head. It is a multi family real estate and investment firm in San Antonio, Texas. If you're looking to get into investing in real estate multi families won't be a past investor or an active investor, reach out to Brian. He's a great guy with a really great plan to help his investors and his clients succeed. Now let's bring up to the stage my good friend Dr Bill Dorphan. How are you doing today, Doctor Bill? I'm great. Mark. I'm doing well, Doctor Bill. Thank you for asking, Sir. Now, Dr Bill, before we get into your interview, what does the word authentic slash authenticity mean to Dr Bill? Just be real, you know, Doctor Bill, that's interesting to say that very simplistically. How come in your just your thought process, your, you know, view on life. Why are so many people struggling with just being real here? I think people are just afraid and they're afraid to be themselves. They're afraid of being judged, they're afraid of failure and unfortunately that fear prevents them from actually being the best version of themselves that they could be. And overcoming fear, I think, is something that, you know, a lot of people struggle with. Dr Bill, let's get real for a moment. You say a lot of people struggle with overcoming fear being judged. They stay in the comfort zone. Right in your perspective, talk about a time which you stepped out of your comfort zone in order to really move and achieve greatness and your personal and or professional life. Well, I'll pick a huge example. Um, you know, I invented zoom tooth whitening.

I wish it was zoom video conference, but it was zoomed tooth whitening, and our company grew and grew and grew and grew and add the blue I got a phone call from ABC about a TV show they were doing called extreme makeover, and extreme makeover was a show that was going to take people that had you know physical problems or limitations and give them a solution through plastic surgery and cosmetic dentistry and and weight training and all these different things. And you know, I was given the opportunity to be the dentist on this show. Well, when I watched the first two or three episodes, I realized I stumped on TV like I knew the dentistry, I knew what I you know what I had to do as a as a dentist, as a as a doctor. But you know, being able to convey that on on a medium that I wasn't trained on was was really hard. And you know, a little bit later on in the program will get to my my leap program, but I teach a program for high school and college students called leap. It's a motivational leadership a nonprofit we set up at U C L A where every year we get about four hundred and fifty students from all over the world come to this program and I always say if there's two things I want a student to walk away with, it's this. Number One, don't wait for opportunities in life and make them, you know, and number two, when you do get an opportunity, don't take it mastering. So here I on this show with this amazing opportunity because I invented zoom tooth whitening and now the whole world gets to see zoom tooth whitening. But if I get fired off this show, they don't. So what I do? I took acting classes, hosting class is teleprompting classes. You know, I worked with a media trainer, a woman who trained all the kids on American idol and all these shows, to learn how to do what you and I are doing right here, because that was not something that just came naturally to me, but it was something I knew I needed to master in order for me to stay on the show. Get the point across and as a result, our sales from our company went from two million to four million to eight million the sixteen and we grew and we grew. We plateau did about sixty four million. My first year on extreme makeover we did a hundred and one million in sales. The next year we did a hundred and thirty four and my third year on the show we did almost two hundred million dollars in sales as a result of me not giving up, not being afraid to learn something new and going out there and learning how to master something so I could get maximum results. And...

I think that people in life are so afraid of failure that they don't even try things. And my philosophy on failure is I never failed. Never. Why? Because if I do something that doesn't come out the way I wanted to, that's not failure, that's practice, and then I'll do it again and again and again and again and again until I get it right. But I don't fail. I practice a lot. And one of the things that we also have to change a little bit of a mindset shift, is this. You know, we've all been taught practice makes what perfect? Wrong, practice makes permanent. Oh, audience, as you hear that practice makes permanent. Love it, Dr Bill. Let's get real for a moment. I heard you say maximum results. Right, there's a model I live by. Maximum effort times maximum effectiveness will create maximum results. And one of the bullet points there, Dr Bill, is Pack Your Day with action. Great leaders are biased towards taking action, not just sitting still or weighing something to happen. Can you explain to people a little bit about your story, people that may dot know Dr Bill, how you have constantly past your day with action. You've been biased towards moving forward to get where you are today. Absolutely, and I'm gonna done it down and really simplify this. Successful people get stuff done, period. They get stuff done. I mean, how many people don't get stuff done? Successful people get stuff done, you know, and I'll tell you, Marcus, one of the things about me. It's like, you know, I'll never forget. I went to my my forty year high school reunion and walking around the room and you know, there were those, those those men and women in high school that were just real hot shots, you know, like you just knew, like you know, I want to see what, what have they done in these forty years? Right? And I'll be honest with you, it was pretty disappointing. Like most people didn't live their dreams, didn't do anything great that they just were there. You know that that's never been my life. You know, like right back in nineteen eight seven, when I first stop, you know, tooth whitening, I thought this is gonna be huge, you know, and I'm looking at all the things out there and they were just bad. They were badly packing. It's badly promoted. That just I thought somebody's gonna make a...

...lot of money if they can just refine this package this right, make it more cosmetic, you know, use professional models and instead of handing a patient something a ziploc bad, you know. And I met a young man who was in the cosmetic industry. We became best friends and we formed discuss dental and we launched the first, you know, take home tooth whitening product from our company. was called nightlight and then day white and then eventually zoom, and we grew that company from zero to one point three billion dollars in sales before selling that company to Phillips back in two thousand and ten. But that all came from an idea. That all came from me thinking there could be, there should be, and instead of just like ruminating on it, I thought I'm gonna do something, you know, and that's the big differential. A lot of people think of great ideas and they die with them. Right, M Ladies and gentlemen, you have a great idea, but you don't live it, you die with it, and that's so just profound. Dr Bill, I want to ask you another question. I know it's a saying I live by focus on less than obsessed guy named Tom mccarthur. M actually be interviewing him a little bit later day. Very successful consultant, speaker, he has to be, actually be the head of research and development for Tony Robbins and great background, Great Guy, and he talked about when you focus on less and obsessed, you need to pull from your subconscious a k. you're super conscious, Dr Bill. You're a man has had vast success, built businesses, sole businesses, built businesses. You've worked with so many phenomenal individual celebrities. Will get to that in a moment. With Your Business Right of being a cosmetic dentist. How can people that are listening, how would you tell them to tap into their subconscious, their superpower, in order to be great like you have done in your life? You know, we started this off with authenticity, all right, number one. You gotta get real, all right. I am five FT ten. I can never be an NBA superstar. I don't care what universe you're talking about, it's never gonna happen for me. I will never be an NFL football star in any stretch of the imagination. These parents that walk around telling your kids you can be anything, you can. You gotta get real sometimes like you can't be anything, you can't be everything, you know, and I think you're doing kids a disservice when you tell them they can. Now there are some kids with...

...great potential that can do a thing, but like, like, don't sugarcoat stuff. You know, if, if, if you have a son or daughter that has an amazing talent in math and like above and beyond what every other kid in their class does, really try to foster that. You know, we all have our things. I love to tell this story. I took piano lessons for ten years. One day my piano teacher came and Said said she can't say doctor. I'm saying I was a kid. She said, billy, at the end of this piano lesson I'd like to speak with you and your parents. And you know, I always a straight a student. I was thought, okay, this is gonna just be her like pat me on the back and tell my parents what a great kid I am, because that's what always happened. So my parents come to I know she says this is gonna be his last panel lesson and I looked at her and I looked her and said, listen, I am sure he is a fine student and I'm sure he has some gift in something. It's not music. She said. I've come here, I feel like I'm robbing you, I feel like I'm taking your money and I don't deserve it, and I think that he should really focus on something he's good at, because it's not music. And I'm like, she's right, you know. Now here's the flip side. I have never taken an art class in my life. I was a kid, I was like five, six years old. I'm sitting in school, I'm sketching the teacher, I'm drawing, you know, scenes out the playground and I can draw anything I want. I'll know how. I'm just wired that way, you know. That's how when I'm doing cosmetic dentistry, like it's an art, you know, like I'm just wired that way. Music not so much, you know. So I say, you know, we gotta like search deep and find our gifts, and the greatest, most successful people in the world are the people who actually can realize their gift and then learn how to monetize it, you know. And so, you know, if your gift is people skills, you know, maybe you should be selling stuff, maybe you should be selling insurance or or homes or whatever. You know, if your skill is science or math, I mean you need to end and if you really really have no idea what your skills are or what there are tests out there. There are aptitude tests, there's one by Johnson. I know that. You can go where where it's like an all day thing where they ask you thousands and thousands of questions and then they come...

...back and they kind of tried to align your mindset with other people in a field that have similar and they they'll come in and say, Hey, you know, did you ever think about maybe being a therapist or maybe being a plumber or whatever it is? But there are tests that you can take out there that will kind of help you hone in on maximizing the things that you're that you're good at and fond of. Mm Hmm, wow, audience. Like Dr Bill said, figure out what you are good at and then monetize it. Kind of we'll always talk about you have to upgrade your story, to upgrade your life. When you know what you do best, go all in, invest in you. If you don't bet on yourself, while would anybody else bet on you? Dr Bill, tell all all this a little bit about your practice. I mean you've built a successful practice. I've seen you work with people like Mark Wahlberg and this phenomenal a list celebrities and actors and people this, Comedians, you name it. So for people that don't know about your success, Dr Bill, as a cosmetic dentist, tell them look about that journey. Who you now, some of your big clients and how you were able to turn that business into one where everybody wanted then come and work and see you, not the other way around. You know, I'M gonna go back to lead. We like to teach students who come to our lead program skills that we think are critical for success, and one of those is copy genius. Okay, so when I first opened my practice and I knew nothing, I went I found the five most successful dentists in l a area and I sat in their office like a sponge for a week and I just learned everything that they did that made them success usful, and then I put all my practice. Number two, another thing we teach. At least successful people do the things that unsuccessful people are not willing to do. I worked harder, I worked better, I did more, I went out of my way to make my practice more successful than any of these other people. And you know, and and then number three, when you get an opportunity, don't take it, maximize it. You know, I was introduced to a great publicist who said, look, I can help you know, make you famous, make your practice famous, and I had that was never on my radar, dentist really, but man, working with her was one of the smartest things I ever did for my career because nobody was doing it at the time. And all that led to me getting on extreme makeover, which basically was a game changer for me. You know, it's funny. In two thousand six UM I was on Oprah and she said, Um,...

...said, Dr Bill, you've had an amazing career. You are a New York Times bestseller, you've invented the most popular tooth whitening product in the world. You've grown a company from zero to one point three billion dollars in sales. You have all these a less celebrity patients. You know, you have this foundation where you where you help kids. She goes, what is it that inspires you to think outside the box? Now that praise was not even part of our lexicon at the time. I had no idea and I just kind of looked at Oprah and I said what box? And we cracked up, you know, but that's it, like we box ourselves in. Don't do that, don't do that. There are no boxes, you know. You get to create what you want in your life. That's your that that's your Palette, that's you know, that's your your domain, and don't let people box you or hold you back or prevent you from being the best version of you you can be. You know, you asked me about fear in the beginning. One of the things about getting older you adapted. I'm just fearless. I don't care. I don't care what social media says, I don't care what people I know me, I know what I'm true too, and I'm gonna keep doing that all day long, you know, and I am fearless. You know, that's not something that scares me. I'm not a fairy, a failure, because I don't fail. If all, I do something, I will do it and do it and do it and do it and do it till it succeeds. Ladies and Gentlemen, you heard Dr Bill say no fear. Don't worry about how people say about you. You can't control things like that. I call that external factors. All you can control is your internal transitional way which you handle things. That's all you can handle, that's all you can deal with. That's it. Don't worry about anything else, Dr Bill. I have one more question for you, sir. Someone that's listening that wants to be successful dentists, realtor, insurance, podcast or it doesn't matter. Dr Bill has had so much success, again, a list, celebrity has been on Oprah, build billion dollar companies, all this phenomenal stuff. What's one trait that Dr Bill would tell us when it's listening? They have to be able to implement right away to start getting down that track and that trajectory towards success. I mean, probably the smartest thing you can do from a business perspective. Again, and I'm gonna reiterate...

...what I said earlier, copy genius. Somebody out there is immediently successful in that field. What are they doing and how can you do it better? You know, that's always the best starting point any time you start a business. Look at your competition, look at what people out there are doing, figure out how you can do it better. Ladies and Gentlemen, again like Dr Bill said, copy genius. Don't try to reinvent the wheel. You heard Dr Bill say it earlier. He worked harder, he worked longer. He went and studied five of the most successful discs in L A. It's been a week with them. Pull things from each of them, put into his own practice. So you have to ask himself this question. What did Dr Bill say today? Was One thing he said today you can take and you can implement right away, and that's the authentic tip. Figure out what you do best, double down, triple down, quadruple down, and go and maximize that gift, that talent. Don't waste time trying to do something, trying to conform to what other people want you to do. That's not where it is again. This is called the get authentic with Marcus show. You heard Dr Bill said he was authentic when he started his practice. He got a PR and a publicist. He worked hard. Now look where he is. Take some piece of advice from Dr Bill that you heard this amazing elite episode and put into Your Life. Man, you can have success again. This is the elite episode number five with Dr Bill Dorfan. Thank you for tuning in. It's market.

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